Best Practices using Instant-ERP for your Fb Marketing Campaign
  • Start with your focus 
    • On advertiser
    • On Geography
    • On a vertical
    • On an objective
    • Lots of Opportunities in new areas
      • Lead Gen for Financial services ?
      • DPA for Travel ?
    • Specialisation has advantages!
  • Test Everything 
    • ( A/B Testing) – you never know what works , will be integrated in future into FB A/B split testing
    • Testing at Scale
      • Creatives
      • CTAs/titles/descriptions
      • Ad formats
      • Landing Pages
    • Do you understand WHY it works 
  • Marketing Automation
    • Creative -> Targeting -> Optimization -> Measurement
    • Automation is a lasting competitive advantage
  • Bring your own data 
    • in an auction how do u win ?
    • you have specialize data that you can leverage
      • custom audences
        • Audiences matrices ,i.e. Non-purchase , Purchase-user,Frequent-purchase-user , VIP user, New-user,Active-user,Highly-engaging-user,Lapsed-user…
        • Segmentation , i.e.for e-commence , Recency pattern, Product Categories , Purchase Value ,
      • RoAS per audience ? Per Product ? Per time period ? Per interest ?
    • you have more data than you think !
      • searches on E-commerce site
      • Traffic patterns? Trending Searches ?
      • Inventory?

CPA ? Cost per acquisition 
CPC ? Cost per click 

DPA – Remarket your entire product catalog to people browsing your site.
Scale/Always on/Cross device/Highly relevant 

Optimisation : Demography , Interest , Behaviors and conversion !

The return of FB insight report data will be consolidate into your backend marketing campaign dashboard.